International Trucks, Inc.

G-E-N-U-I-N-E Spells Success for International®Truck Dealer

“Richard Rechtien, opened Rechtien International Trucks in 1981 and along with his son, Mark, have expanded the operation to now include three additional locations throughout South Florida.”

Richard Rechtien
Owner, Rechtien International Trucks

MIAMI – Mark Rechtien, a veteran south Florida truck dealer, has learned well over the years the value of genuine components – especially the value of genuine Eaton clutches. He says parts customers all too often will be looking to save a few bucks on a replacement clutch and decide on a part without the Eaton or Fuller® name stamped on it. That decision – more often than not – has costly consequences.

"When the thing breaks, they come back to us hoping it's a warranty job," notes Rechtien. "Well it's not, and they end up taking a real hard hit financially. First, they have to pay for another clutch. Then they have to pay us for the additional labor to take out the substandard aftermarket part, and after that pay even more labor to put the new clutch back in there."

Rechtien says that type of scenario crops up several times a year, typically with a smaller independent guy. "And these smaller guys really suffer because the truck is basically their lifeblood," he adds. "So when that same truck goes out of service for a day or two, it can really hurt."

Rechtien, with 25 years of trucking industry experience, is group vice president of Rechtien International Trucks, Inc.

The dealership was opened by his father, Richard, in 1981 when the elder Rechtien purchased what was then an International factory branch with one location in Miami. Today Rechtien International Trucks boasts three additional locations covering six counties in the cities of Pompano Beach, Riviera Beach and Fort Pierce. Rechtien also sells, services and supports UD Trucks, Workhorse Trucks, Ottawa off-road and terminal tractors, IC Corporation school buses, and Carrier refrigeration units.

The younger Rechtien says the company will on average sell anywhere from 1,300 to 1,400 genuine Eaton Fuller replacement clutches over the course of a year. Fifty percent of those sales are to local fleets, including two of the country's bigger leasing firms – Penske and Ryder. "They always decide on genuine, basically because they can't afford to have one of their customers break down due to skimping on replacement parts," says Rechtien. "For the most part, our bigger customers have top-notch maintenance programs and know the value that a genuine component can add to those programs."

Another big customer – as well as strong proponent of genuine parts – is Rechtien's own leasing company. "We have about 150 vehicles out there right now on full service lease agreements," adds Rechtien. "I can say with confidence that you won't be seeing any of these trucks with a non-genuine component in it any time soon."

Nor will he be seeing any of the inferior designs in the shop of another big customer, Best Truck Repair, an independent truck service shop that specializes in clutch work. "This is a small facility that caters to the Latin community down here," says Rechtien. "They're very well respected and guarantee their work. They also agree with us that genuine is the only way to do business. As a result, they have been highly successful, buying pallet loads of 24 genuine clutches every three weeks or so. We've seen cases where they've taken as many as 70 clutches out of here on a single order."

Rechtien makes no distinction between Eaton's Fuller Easy-Pedal™ and the Fuller Solo® clutches, seeing each carving out a niche in meeting the specific demands of his diverse customer base. "Depending on vehicle application, some of our customers prefer the Fuller Solo clutch design and its low maintenance features," adds Rechtien. "On the other hand, we have a large contingent of customers with excellent maintenance programs who favor the Fuller Easy-Pedal design. In any event, both designs have been very lucrative to our bottom line over the years."

And not so coincidentally, both are spelled with G-E-N-U-I-N-E in front of the brand names.