Eaton And Dana Celebrate 10 Years Of Roadranger Marketing Agreement, Agree To Renewal

KALAMAZOO, Mich … Ten years after diversified industrial manufacturer Eaton Corporation and Dana Holding Corporation created the original Roadranger marketing organization, the two companies have agreed to renew the groundbreaking initiative for an additional five years. The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, service and support for those products – with Roadranger’s customer promise of “More Time On The Road.^®”

“About 10 years ago, we announced an unprecedented alliance of former industry rivals, accompanied by an exchange of businesses designed to make each company stronger and more valuable to its customers,” said David Renz, vice president of sales and marketing, Eaton Corporation. “I’m happy to report that a decade later, the reasons we agreed to work together in the first place are still valid today.”

“Based on the feedback that we have received from our customers, the Roadranger approach has been a success,” added Frank Sheehan, senior vice president of global sales, marketing, and planning for Dana. “We’ve continued to work together to provide increasing levels of customer value and satisfaction, by ‘virtually integrating’ our drivetrain systems and other products into a solution that is clearly more than the sum of its parts.”

In addition to its primary component offerings of Fuller^® transmissions and clutches, Spicer^® axles and driveshafts, and Bendix^® brakes, the two companies also provide the commercial trucking industry with:

• Eaton’s Hybrid power systems

• Dana Tire Pressure Management Systems

• Eaton’s Fleet Resource Manager

• VORAD^® Collision Warning Systems

• Roadranger^® Synthetic Drivetrain Lubricants

Overall, more than 200 different components are available through the Roadranger organization; all of which are supported by a network of more than 180 customer-facing sales and service specialists from Roadranger Field Marketing. In addition, more than 2,600 North American original equipment manufacturer (OEM) dealerships work daily with the Roadranger organization on new truck specifications, service, warranty, parts support and training. Support is also offered through the Roadranger Call Center at 1-800-826-HELP, and through www.roadranger.com.

For additional information on Roadranger commercial vehicle components visit www.roadranger.com. To talk to a Roadranger service person in the United States or Canada, dial 1-800-826-HELP (4357). In Mexico, dial 001-800-826-4357.

The Roadranger solution is an unbeatable combination of the best drivetrain, chassis and safety components from Dana and Eaton, all backed by the Roadranger team – the most experienced, expert, and accessible drivetrain consultants in the business.

Dana Holding Corporation is a world leader in the supply of axles; driveshafts; and structural, sealing, and thermal-management products; as well as genuine service parts. The company's customer base includes virtually every major vehicle and engine manufacturer in the global automotive, commercial vehicle, and off-highway markets, which collectively produce more than 70 million vehicles annually. Based in Toledo, Ohio, the company's continuing operations employ approximately 35,000 people in 26 countries and reported 2007 sales of $8.7 billion, with more than half of this revenue derived from outside the United States. For more information, please visit: http://www.dana.com/.

Eaton Corporation is a diversified industrial manufacturer with 2007 sales of $13.0 billion. Eaton is a global leader in electrical systems and components for power quality, distribution and control; fluid power systems and services for industrial, mobile and aircraft equipment; intelligent truck drivetrain systems for safety and fuel economy; and automotive engine air management systems, powertrain solutions and specialty controls for performance, fuel economy and safety. Eaton has 70,000 employees and sells products to customers in more than 150 countries. For more information, visit www.eaton.com.

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